Here are seven reasons why you need to include Pinterest in your advertising strategy or risk missing out on skyrocketing your customer acquisition: With over 291 million active monthly users on the platform, there’s no denying that Pinterest has become a hub for businesses to connect directly with their audience. Since its humble beginnings, Pinterest has evolved into a place for users to create elaborate wishlists and for brands to showcase their products and make buying products simple and easy. The original concept was simple: replace physical scrapbooks and corkboards with digital boards to make it easier for users to save content from across the web. Since launching in 2010, Pinterest has steadily grown to become the third most popular social platform in the U.S. The difference is Promoted Pins mention the brand sponsoring the product and links to a sales page while regular Pins don’t.īut before you can unlock the power of Pinterest ads, it’s important to understand why these ads need to be part of your advertising strategy. Since Pinterest ads appear as Promoted Pins - Pins that are sponsored by a company - it’s easier for users to discover and buy the products they aspire to have. With Pinterest, users search for inspiration and create boards they can revisit later with pinned content that interests them. With social media, users primarily connect with each other and share content. Let’s get started! Why You Should Use Pinterest AdsĬontrary to popular belief, Pinterest is more than a social media platform - it’s more like a search engine, like Google.
Changes that will improve your Pinterest ad performance.How to improve Pinterest ad performance with Buyable Pins.This is a guide to help you navigate the ins and outs of Pinterest and create ads that are visible to your audience and get them to buy your product. Since its launch, Pinterest has seen steady growth in its user base and continues to release product updates that improve the user experience. They’re underutilized - compared to a behemoth platform like Facebook, Pinterest only has 1.5 million brands connecting with users every month - but offer tremendous opportunity to get in front of more people.
But with all the competition to contend with, there needs to be another option to consider. With seven million advertisers on Facebook alone, it’s easy to think of it as the go-to advertising platform.
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